Bijou
I was responsible for the creative direction, styling, design and execution of photography for this launch, as well as writing the collection intro and descriptions for each style for the Bijou Collection Catalog. The copy below was written as the introduction for Bijou based off of informal interviews and conversations I had between the Product Development Director and Director of Style:
The Bijou Collection is the culmination of years of archival designs from Belwith Keeler’s rich legacy combined with new ideas. These pieces have been reimagined in exceptional, timeless finishes. This is not merely hardware— this is cabinet jewelry. Rigid lines that once separated the domains of fashion, art, interior design, and architecture have long blurred.
Home interiors inspired by fashion have come to the fore, driving trends and energizing designers and customers alike to rethink their space as a reflection of self. Unique, one-a-kind and special. Our wardrobe is how we project ourselves into the world. Our spaces are a reflection of who we are, what we aspire to be and what we call, “home.” Make it different, make it uniquely “you.”
Digital
Initially designed for fine paper printing, we quickly pivoted towards releasing this and many other forthcoming catalogs into digital format. The final nail on the coffin was due to the astronomical paper prices caused by the lumber and paper pulp industries. There’s no better time than now to push the long traditional, and regimented cabinet hardware industry as a whole, towards digital media. Check it out here.
Photography
The setup was simple, but a lot of prep work needed to be done. These were shot at home during the pandemic in a not-so-glamorous bedroom setup. Rearranging of furniture and cleanup ensued.
I utilized what I had on hand, an old Pier 1 melamine bowl I almost got rid of, and some black sand. The items were propped up on a nightstand near some windows. It was a clear sunny day and natural light makes for some of the best, but at times, fickle lighting.
When the sun’s rays and exposure were too intense, some drywall-friendly tape and white tissue paper worked perfectly to help diffuse the bright light from the windows without obscuring it entirely. Shot on a Canon 6D Mark II.
