A New Brand
This client was not looking to reinvent themselves, however, their current brand was lacking. Out of 3 concepts provided by my colleagues and I, they surprised us by choosing the boldest of the options (it seldom happens) which I’ve had the pleasure of concepting. Everything was revamped, the typography, color palette, imagery and overall brand direction that would later impact a new website build.
In addition to a selected image library, faux double exposure images were customized using their new color palette to convey their relevant business sectors.