The Big Idea

Several times a year, Yeager releases a new chapter as part of “the Big Idea” series which aims to disseminate helpful information to those related to the tech marketing industry. This project typically consists of any combination of the following: helpful articles, surveys, questionaries, videos, and infographics. As ⅓ of the creative team, I created one of the “characters,” The Strategist, seen in red along with the Roman temple in blue.


Linked to the Big Idea are email follow-ups for subscribers to receive additional content in the future. Well-placed self-promoted ads and CTAs were added within helpful articles to drive traffic to other services the company can provide to generate leads.


The process began with taking inspiration from an image sourced from a design magazine. From there, random bits of imagery from various sources including classical Roman statues, paper textures and technical things like airplane turbines were combined with a sketching effect.


This vast amount of content required multiple components to be completed, including experiences that not only looked great on desktop but tablet and mobile as well. With every new issue a new theme had to be generated and along with it, a new visual concept that would carry throughout all materials.