This project began as a handoff from the art director. He laid out the foundation of the wireframe and from there I took the lead in fleshing out the 40+ page design, creating the moodboard consisting of typefaces, imagery, and color palette. The initial typeface the art director chose was a $300+ font. I found the next best alternative, a Google Font named Playfair Display. They can write me that $300 check now. 😉
Desktop & Mobile
Below is a small preview of the XD wireframing screen in action.
Imagery is just as important to the overall design of a website to set the stage for the overall look and feel. Every photo was scrutinized and handpicked to work with the color palette while remaining relevant to the industries.